To illustrate further, if you sell 100 units for $100 each at a 40% profit margin, your gross sales would be $4,000 ($100 x 40% = $40 x 100 units).

If you cut your price by just 10%, you will have to sell 33.3 additional units to make the same gross profit ($100 x 30% = $30 x 100 units = $3,000 x 33.3% + $3,000 = $4,000).

Cutting prices is one of the quickest ways to business failure there is. Yet, nearly every business owner you talk to thinks that's the way to get more business and generate more income.

Just knowing this information has given you a tremendous advantage over your competition already. But knowing this alone, won't bring you any additional business or add any additional profits to your bottom line. You've got to have other strategies – practical strategies – that will enable you to crush your competition.

Now, here is a very important point: You can't realize significant growth by using the same old marketing methods you've always used.

Because your buying public is more sophisticated, more educated and more savvy when it comes to buying any type of products and services, you've got to do things differently. You've got to use extreme measures if you want to catapult your business ahead of where you are now, and way beyond your competition.

If you've ever wanted to grow your business, now is the time to do it – even though you may not be as competitive as you would like, or perhaps are operating with staff, location, debt, production, or other limitations. The window of opportunity is very small. More and more business owners are beginning to realize that they can't continue operating the same way they've always done. Things will turn around one day, and if you haven't made your move during these opportunistic times, you may not get another chance. You've got to strike while your competition is asleep.